For independent dental practices
Recover overdue patients and unscheduled treatment from your existing dental database
BookingsBack helps dental practices reactivate overdue hygiene patients, unscheduled treatment, and inactive patients using done-for-you recall and follow-up workflows. No new ad spend. We work alongside OpenDental, Dentrix, Eaglesoft, and Curve.
No pitch. We'll review your patient database, estimate recoverable production, and tell you what we'd reactivate first.
Built for independent dental practices using
Your next appointments may already be sitting inside OpenDental.
Most dental practices have patients who are overdue for hygiene, diagnosed with treatment but not scheduled, or inactive for 12+ months.
The problem usually isn't demand. It's inconsistent follow-up.
A practice with 1,500 active patients and a 40% lapse rate has roughly $120,000 a year in recoverable hygiene revenue alone — before counting unscheduled treatment, periodontal maintenance, or family referrals from reactivated patients.
BookingsBack helps your practice identify those patient segments and run focused reactivation campaigns that restart conversations and help your team book appointments.
~$120,000 / year
Recoverable hygiene revenue alone for a 1,500-patient practice with a 40% lapse rate
Common revenue leaks we help recover
Overdue hygiene patients
Patients due or overdue for cleaning, exam, or recall.
Unscheduled treatment
Patients with diagnosed treatment plans who never booked.
Inactive patients
Patients who have not visited in 12, 18, or 24+ months.
Canceled or no-show patients
Patients who missed appointments and were never rescheduled.
Cosmetic consult follow-ups
Invisalign, whitening, implants, veneers, or other interest-based opportunities.
A done-for-you dental reactivation workflow
Segment your patient database
We help identify high-value reactivation groups: overdue hygiene, unscheduled treatment, inactive 12+ months, canceled appointments.
Create approved follow-up campaigns
We write patient-friendly email and SMS sequences for your team to review and approve before anything goes out.
Route interested replies
Replies are sent to your front desk or booking team with a simple handoff process. Your team books, we don't.
Track appointment opportunities
Weekly reporting on replies, appointment requests, bookings, and estimated recovered production.
Identify recoverable opportunities
Group by service, recency, intent
Launch approved email/SMS
Replies routed to your team
"Doesn't OpenDental already do this?"
Yes — and that's exactly why this works.
Most practices already have the tools. The gap is execution:
- Recall lists aren't segmented by opportunity (overdue hygiene vs. unscheduled treatment require different messaging).
- Templates are generic and don't get replies.
- Follow-up is inconsistent — one postcard then silence.
- Unscheduled treatment isn't worked systematically.
- Inactive patients aren't prioritized.
- Replies aren't tracked back to booked production.
What's included
- Recall and reactivation audit
- Segmentation: overdue hygiene, unscheduled treatment, inactive 12+ months
- Email + SMS message templates (patient-friendly, your team approves before launch)
- Workflow setup
- Booking handoff SOP for your front desk
- Weekly performance report
- Optional GoHighLevel / OpenDental workflow support
Simple sprint pricing
Pricing scales with database size and number of locations. Multi-location practices, DSOs, and large lists are scoped on the call. Starting at $2,500.
30-day reactivation sprint
One-time sprint to validate recoverable opportunity in your database.
- Audit + segmentation
- 30-day campaign (email + SMS)
- Reply routing to your front desk
- Weekly performance reports
Ongoing recall & reactivation
Continuous reactivation as new patients age into dormant segments.
- Monthly campaigns
- Multiple segments worked in parallel
- Reporting dashboard
- Ongoing copy + workflow optimization
Advanced CRM / PMS integration
Deeper OpenDental / GoHighLevel automations and custom dashboards.
- OpenDental / GHL automations
- AI voice follow-up
- Custom dashboards
- Multi-location workflows
Performance guarantee
If we don't generate at least 10 patient replies or 5 appointment requests in your first 30 days, we'll run the next campaign free.
This is a controllable guarantee. We control campaigns; your team controls close rate, treatment acceptance, and show rate.
This works best if you have:
- At least 1,000 active or past patients in your PMS
- An existing CRM, booking system, or PMS export
- A front desk team that can respond to interested replies within 24 hours
- A real appointment-based offer (recall, treatment, cosmetic)
- Permission to contact your patient database
- Willingness to approve campaign messaging quickly
This is not a fit if:
- You have no existing patient database
- You're looking for a generic lead generation agency
- You can't respond to interested replies promptly
- You want to blast promotions without reviewing compliance
- You're looking for the cheapest possible vendor
- You expect us to also handle scheduling, treatment planning, or insurance
Built by operators, not ad buyers
BookingsBack was built by a full-stack engineer with direct experience integrating GoHighLevel with OpenDental and other practice management systems. We're not an agency that learned dental — we're builders who started with the software.
Reactivation is a workflow problem before it's a marketing problem. We solve it as engineers and operators, not as ad buyers.
Responsible messaging matters
For dental and healthcare practices, messaging must be approved, relevant, and handled responsibly. We help structure reactivation campaigns around existing patient relationships, approved copy, proper opt-out handling, and your internal policies. Your team retains final approval on all messaging.
Dental FAQ
See what's sitting in your database
Book a 15-minute audit. We'll review your dormant patient list, estimate recoverable hygiene and treatment revenue, and walk through exactly how the campaign would run. No pitch, no pressure.