For independent med spas and aesthetic clinics
Bring inactive med spa clients back to the calendar
BookingsBack helps aesthetic clinics reactivate past clients, unfinished consults, and overdue treatment opportunities using done-for-you email/SMS follow-up workflows. We work alongside Boulevard, Mindbody, Vagaro, Jane, and GoHighLevel.
No pitch. We'll review your inactive client list, estimate recoverable revenue, and show you exactly how the campaign would run.
Built for independent med spas and aesthetic clinics using
You paid to acquire the client. But did they come back?
Many med spas focus on new leads while past clients quietly go inactive.
Some came in once and disappeared. Some booked Botox or filler but never returned. Some started laser or skin treatments and stopped. Some requested a consult but never scheduled.
The math is brutal: a single reactivated client at $600/treatment, twice a year, is $1,200 per client per year. 50 reactivations is $60,000 a year you're leaving on the table — before counting larger-ticket procedures.
BookingsBack helps you reactivate those clients with focused, approved follow-up campaigns.
~$60,000 / year
50 reactivated clients × $1,200/year — before counting larger-ticket procedures
Reactivation campaigns for high-value med spa segments
Injectables clients
Clients due or overdue for Botox/filler follow-up.
Laser clients
People who started or asked about laser treatments but didn't complete the path.
Skin and facial clients
Past clients who haven't booked in months.
Membership opportunities
Clients who may be a fit for recurring care plans.
Consult no-shows
People who requested information but never came in.
A done-for-you med spa reactivation workflow
Identify inactive client segments
We segment by treatment type, inactivity window, and follow-up opportunity.
Create campaign copy
Tasteful, brand-safe email/SMS messages designed to restart conversations.
Route replies to booking
Interested clients are sent to your team or booking workflow.
Track appointment opportunities
Reporting on replies, requests, and booked treatments.
Identify recoverable opportunities
Group by treatment and recency
Brand-safe email/SMS
Replies routed to your team
"What's different from the email blasts we already send?"
Most clinics send occasional blasts. This is different: we segment by treatment opportunity (inactive injectables vs. laser package incomplete vs. consult no-show require different messaging) and run focused campaigns designed to create appointment conversations — not just opens.
What's included
- Client database review
- Inactive injectables segment
- Laser/skin treatment segment
- Consult follow-up segment
- Email + SMS campaign copy
- Workflow setup
- Booking handoff
- Weekly performance report
Simple sprint pricing
Pricing scales with database size and number of locations. Multi-location practices and large lists are scoped on the call. Starting at $2,500.
30-day reactivation sprint
One-time sprint to validate recoverable revenue in your client list.
- Audit + segmentation
- Email + SMS campaign copy
- Reply routing to your team
- Weekly performance reports
Ongoing client retention engine
Monthly campaigns and continuous follow-up across treatment segments.
- Monthly campaigns
- Multiple treatment segments
- Reporting dashboard
- Ongoing copy + workflow optimization
Advanced CRM / GHL automations
Deeper GoHighLevel automations and custom dashboards.
- GHL automation buildouts
- AI voice follow-up
- Custom dashboards
- Multi-location workflows
Performance guarantee
If we don't generate at least 10 client replies or 5 appointment requests in your first 30 days, we'll run the next campaign free.
This is a controllable guarantee. We control campaigns; your team controls close rate and show rate.
This works best if you have:
- At least 800 active client records in your booking software
- A team that can respond to interested replies within 24 hours
- Permission to contact your client database
- Willingness to approve campaign messaging quickly
- A medical director / compliance lead who can sign off on messaging
This is not a fit if:
- You have under 500 client records
- You're looking for new-client lead generation only
- You can't respond to interested replies promptly
- You expect us to handle treatment compliance or pricing claims
- You're looking for the cheapest possible vendor
Built by operators, not ad buyers
BookingsBack was built by a full-stack engineer with direct experience integrating GoHighLevel, Boulevard, and other booking systems with reactivation workflows. We're builders who started with the software, not an agency that learned med spa.
Reactivation is a workflow problem before it's a marketing problem. We solve it as engineers and operators.
Brand-safe, medical-director-approved messaging
Aesthetic and medical messaging requires care. We recommend focusing on approved follow-up — treatment reminders, consultation follow-up, brand-safe campaigns. Promotional pricing should be reviewed by your medical director. Your team retains final approval on all messaging.
Med spa FAQ
See what's sitting in your client database
Book a 15-minute audit. We'll review your inactive client list, estimate recoverable revenue, and walk through exactly how the campaign would run. No pitch, no pressure.