For independent veterinary clinics
Bring overdue pet owners back into your clinic
BookingsBack helps veterinary clinics reactivate overdue wellness visits, vaccines, dental cleanings, and inactive clients using done-for-you email/SMS follow-up workflows. We work alongside eZyVet, AVImark, ImproMed, and Cornerstone.
No pitch. We'll review your client list, estimate recoverable wellness revenue, and tell you what we'd reactivate first.
Built for independent veterinary clinics using
Your clinic doesn't need more leads. It may need better follow-up with existing clients.
Most veterinary clinics already have pet owners overdue for wellness exams, vaccines, dental cleanings, or routine follow-up. But those clients fall through the cracks.
A clinic with 2,000 active clients and a 45% lapse rate has roughly $180,000 a year in recoverable wellness, dental, and preventive revenue — without paying for a single new lead.
BookingsBack helps you identify overdue and inactive client segments, send approved follow-up campaigns, and route interested replies back to your team for scheduling.
~$180,000 / year
Recoverable wellness, dental, and preventive revenue for a 2,000-client clinic with a 45% lapse rate
Common appointment opportunities inside your client database
Overdue wellness exams
Pet owners who are due for routine checkups.
Vaccines and reminders
Clients who need follow-up for vaccines or preventive care.
Pet dental cleanings
A high-value service many clients delay.
Inactive clients
Pet owners who have not visited in 12+ months.
Missed or canceled appointments
Clients who never rescheduled.
A done-for-you vet reactivation workflow
Identify the right clients
We segment overdue, inactive, or service-specific client groups.
Build the follow-up campaign
We write simple, clinic-approved email/SMS messages that encourage clients to book overdue care.
Route replies to your team
Interested clients are sent to your booking workflow.
Track campaign performance
You see replies, appointment requests, and booked opportunities weekly.
Identify recoverable opportunities
Group by service and recency
Launch approved email/SMS
Replies routed to your team
A note on capacity — we fill schedule gaps, not your whole calendar
Many vet clinics are capacity-constrained. Reactivation is about filling slow days, slow hours, and underutilized services with overdue care from existing clients — not piling on more new clients you can't serve. Campaigns are scoped to match your team's reply-handling capacity, not blasted out to everyone at once.
What's included
- Client database review
- Segmentation: wellness, vaccines, pet dental, inactive 12+ months
- Email + SMS campaign copy (clinic-approved before launch)
- Workflow setup
- Reply handoff process
- Weekly performance report
Simple sprint pricing
Pricing scales with database size and number of locations. Multi-location clinics and large lists are scoped on the call. Starting at $2,500.
30-day reactivation sprint
One-time sprint to validate recoverable opportunity in your client database.
- Audit + segmentation
- 30-day campaign (email + SMS)
- Reply routing to your team
- Weekly performance reports
Ongoing client recall system
Monthly campaigns and continuous follow-up for ongoing wellness recovery.
- Monthly campaigns
- Multiple segments worked in parallel
- Reporting dashboard
- Ongoing copy + workflow optimization
Multi-location setup
Workflows, reporting, and integrations across multiple clinic locations.
- Multi-location PIMS workflows
- AI voice follow-up
- Custom dashboards
- Per-location reporting
Performance guarantee
If we don't generate at least 10 client replies or 5 appointment requests in your first 30 days, we'll run the next campaign free.
This is a controllable guarantee. We control campaigns; your team controls close rate and show rate.
This works best if you have:
- At least 1,000 active client records in your PIMS
- Capacity gaps you'd like to fill (slow days, slow hours, slow services)
- A team that can respond to interested replies within 24 hours
- A real appointment-based offer (wellness, vaccines, pet dental)
- Permission to contact your client database
- Willingness to approve campaign messaging quickly
This is not a fit if:
- Your clinic is fully booked out and can't take additional appointments
- You have no existing client database
- You're looking for new-pet-owner lead generation
- You can't respond to interested replies promptly
- You're looking for the cheapest possible vendor
Built by operators, not ad buyers
BookingsBack was built by a full-stack engineer with direct experience integrating veterinary practice management systems with reactivation workflows. We're builders who started with the software, not an agency that learned vet.
Reactivation is a workflow problem before it's a marketing problem. We solve it as engineers and operators.
Care-focused messaging, not promotional blasting
Veterinary reactivation works because messages are personal and care-focused — pet owners get reminded that Bella is overdue for her annual wellness exam, not a coupon. Your team approves all messaging before launch and we follow your existing client communication policies.
Veterinary FAQ
See what's sitting in your client database
Book a 15-minute audit. We'll review your overdue client list, estimate recoverable wellness revenue, and walk through exactly how the campaign would run. No pitch, no pressure.